Daniel W Robert

Technical Lead

• Leads the technical approach on both build and support projects to ensure development is on track and aligned with client needs.
• Collaborates with UX, design, and PM teams during the discovery and planning phases.
• Writes and reviews code and technical documentation.
• Leads code peer reviews and encourages team best practices.
• Meets directly with clients to clarify requirements and discuss technical challenges and solutions.
• Manages the technical team’s workload and offers continuity across phases of the project lifecycle.

Senior JavaScript Engineer & Engineering Lead, WooCommerce

(2022 – 2025)

• Led a team of senior engineers in building WooCommerce blocks, using PHP and React.js, to create a more intuitive store editing experience.
• Led planning and staffing for product cycles, aligning with business goals.
• Shaped the product roadmap with directors and product managers to deliver high-impact features.

Senior JavaScript Engineer, Developer Experience

(2021 – 2022)

• Reviewed applicant code tests and trial projects to improve hiring consistency and quality.
• Supported engineer candidates through trial projects to assess technical skills and culture alignment.
• Provided mentorship and support for internal role-switch candidates through a mentorship and engineer apprentice program.

Senior JavaScript Engineer & Engineering Lead, MarTech

(2019 – 2021)

• Led cross-functional teams and pods in planning and project execution, while offering mentorship and support to junior-level engineers in the group.
• Built landing pages and internal tools, using PHP and Gutenberg blocks in React.js, focused on improving messaging, speed, and conversion rates.
• Assisted in development of a marketing design system to establish a common language between marketing designers and developers.

Front-End Engineer, Special Projects Team

(2015 – 2019)

• Worked on a combination of client site builds and platform migrations for a range of nonprofits and high-profile organizations across diverse industries.
• Advised partner agencies on development best practices for high-traffic websites, including coding standards, security and performance, through code reviews and consultation.
• Developed, tested, and refined internal tools, using PHP and JavaScript, to streamline complex content migrations between client websites.

Front-End Engineer, WordPress.com Theme Team

(2014 – 2015)

• Advised partner agencies and theme sellers on WordPress development best practices for code standards, security, and performance, through code reviews and consultation.

Front-End Web Developer

• Developed responsive, mobile-first user experiences with presentation-layer semantic code.
• Created dynamic applications for a variety of clients across multiple CMS platforms and frameworks, such as WordPress, Django, and Magento.

Website Architect & Technical Lead

• Serves as technical lead for the organization’s website curesyngap1.org, guiding the design, development, and long-term support.
• Orchestrated a complete migration from Webflow to WordPress using custom API-driven scripts.
• Designed and developed the new site architecture in WordPress, using PHP, Tailwind CSS, and Alpine.js.
• Developed a custom plugin to manage the organization’s content and streamline admin operations.